2014 – Present
Website content management and marketing support for 32 shopping center marketing teams across the United States; production of website content in Adobe Experience Manager, email campaigns in Responsys; social media support in Spredfast; provide training and digital support for center marketers; copyediting of inbound marketing blog content; development of strategies to meet digital marketing KPIs.
Editor-in-Chief; Marketing & Content Manager
2013 – 2014
Goldco Precious Metals
Editor-in-chief of daily news and opinion website; oversee staff of five writers. Write, design, and publish print, email, and web marketing materials for three financial services brands; advise CEO on marketing and Internet initiatives.
2011 – 2013
Metabolic Institute of America
Created and directed web, print, mass email, and social media campaigns to promote clinical studies and medical congresses.
Digital Content & Product Manager
2010 – 2011
Copy writing and editorial oversight for artist websites managed by Universal Music Group/IGA; community management; artist Twitter and Facebook initiatives; QA (quality assurance) for site development team.
Internal Brand Manager
2009 – 2010
Creator and editor-in-chief of visual effects industry blog and community site; researched, edited, and wrote feature articles & blog posts; created editorial graphics.
2008 – 2009
Employment Crossing, Inc.
Researched, edited, and wrote news & blog posts for professional legal employment blog; created editorial graphics; daily scripts for online video content.
Head Writer/Senior Editor
2005 – 2008
Professional Interactive Entertainment, Inc.
Wrote and edited news & features for network of websites; managed permanent staff of on-site writers and remote freelancers; “social networking evangelist”; community management; wrote content for and appeared in weekly webcast; traveled internationally to cover events and conventions.
Assistant Editor/Copy Editor
2001 – 2003
Copy editing, research, and test bank writing for McGraw-Hill print publishing projects.
1998 – 2001
Norm Marshall & Associates
Designed, built, and maintained web presence for entertainment marketing agency; managed graphics arts department; produced print marketing materials and promotional packages for clients.