Erik David Even
Writer + Editor
&
Internet Producer + Marketer
curriculum vitæ

My name is Erik David Even, and I am an experienced writer, editor, copyeditor, web producer, and Internet marketer from Los Angeles, California. After six years as a web designer, I moved full time into copywriting, inbound marketing, and web production. I have a decade of experience in web, email, and social media marketing, content creation, and journalism for variety of industries — film, music, video games, law, employment, real estate, retail, and medicine.

I am ready to bring my experience to your project, whether your firm specializes in Internet content and marketing, or you are looking for a marketing professional to help your business grow.

Skills
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Marketing Skills
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Experience & education
  • Web Producer
    2014 – Present
    Westfield Corporation

    Website content management and marketing support for 32 shopping center marketing teams across the United States; production of website content in Adobe Experience Manager, email campaigns in Responsys; social media support in Spredfast; provide training and digital support for center marketers; copyediting of inbound marketing blog content; development of strategies to meet digital marketing KPIs.

  • Editor-in-Chief; Marketing & Content Manager
    2013 – 2014
    Goldco Precious Metals

    Editor-in-chief of daily news and opinion website; oversee staff of five writers. Write, design, and publish print, email, and web marketing materials for three financial services brands; advise CEO on marketing and Internet initiatives.

  • Marketing Director
    2011 – 2013
    Metabolic Institute of America

    Created and directed web, print, mass email, and social media campaigns to promote clinical studies and medical congresses.

  • Digital Content & Product Manager
    2010 – 2011
    Interscope/Geffen/A&M Records

    Copy writing and editorial oversight for artist websites managed by Universal Music Group/IGA; community management; artist Twitter and Facebook initiatives; QA (quality assurance) for site development team.

  • Internal Brand Manager
    2009 – 2010
    Zoic Studios

    Creator and editor-in-chief of visual effects industry blog and community site; researched, edited, and wrote feature articles & blog posts; created editorial graphics.

  • Lead Copywriter
    2008 – 2009
    Employment Crossing, Inc.

    Researched, edited, and wrote news & blog posts for professional legal employment blog; created editorial graphics; daily scripts for online video content.

  • Head Writer/Senior Editor
    2005 – 2008
    Professional Interactive Entertainment, Inc.

    Wrote and edited news & features for network of websites; managed permanent staff of on-site writers and remote freelancers; “social networking evangelist”; community management; wrote content for and appeared in weekly webcast; traveled internationally to cover events and conventions.

  • Assistant Editor/Copy Editor
    2001 – 2003
    Self-Employed/Freelance

    Copy editing, research, and test bank writing for McGraw-Hill print publishing projects.

  • Web Producer
    1998 – 2001
    Norm Marshall & Associates

    Designed, built, and maintained web presence for entertainment marketing agency; managed graphics arts department; produced print marketing materials and promotional packages for clients.

  • Responsys Essentials Certification
    2016
    Certificate of Completion

    Three-day immersive training in email production, data management, and analytics.

  • Clarion West Writers Workshop
    2011
    Certificate of Completion

    Prestigious six-week residential writers' workshop in Seattle, Washington.

  • USC Multimedia Workshop
    1996
    Certificate of Completion

    Comprehensive training in Adobe Creative Suite, web and print design, HTML.

  • University of California Los Angeles
    1994
    Bachelors Degree, Anthropology
Writing Samples
July 2014
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PRINT MARKETING MATERIALS FOR FINANCIAL SERVICES COMPANY

Three print marketing brochures I produced; I wrote the text copy, adapting text from previous print materials, and researched and wrote new content. I worked with the graphic designer to produce the final InDesign document.

JULY 2014
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HR 2847 Guide e-book

I wrote the copy and created the layout for this e-book, distributed to customers of a financial services company.

JULY 2014
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CHARITABLE DONATION PRESS RELEASE

This press release details a charitable donation by the CEO of a financial services firm. The release pitches to editors the CEO's "immigrant made good" biography as a story hook. Many writers who produce press releases don't realize they must pitch a story to editors, or the release will be ignored.

JULY 2014
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Guidelines for Composing Business Emails

As a marketing consultant for a manufacturing firm, one of my reputation management responsibilities was helping other employees communicate professionally and effectively with the public. I wrote this email to address problems with emails that employees were sending to customers.

JULY 2014
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The World Congress on Insulin Resistance, Diabetes and Cardiovascular Disease

The following text was composed for marketing materials for the 10th WCIRDC in November, 2012. It demonstrates my comfort dealing with technical jargon, whether medical, technological, or legal.

JULY 2014
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Ten Famous Science Fiction Properties That Would Make Great VFX Movies — Part 1 ‘Wings of HonnÊamise’

This was the first article in a series about book and movie properties that would make great live-action VFX films.

JULY 2014
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Syd Dutton: Matte Painting from Traditional to Digital

My mission at Zoic Studios was to create a visual effects blog that would position the VFX experts at Zoic as thought leaders in their industry. This is an interview with Syd Dutton, an effects industry legend (and all-around great guy).

JULY 2014
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Is Using Business Jargon a Good Idea?

Original content I wrote for a legal employment blog.

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